Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...