E-commerce platform rolls out performance-led commerce initiative to connect over 1.65 lakh creators with brand campaigns.

The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.

Google India wins Brand of the Year as the inaugural awards recognise AI-led work that moves beyond automation to solve marketing problems and uncover deeper consumer insights.

Abhijit Karandikar brings over 30 years of experience across advertising, design and creative leadership to the agency.

Consumer technology brand operating under Secure Connection appoints Story Digital to drive social, content and influencer strategy in India.

It also launches an ad featuring actors who are deaf and hard of hearing, to bring authenticity and true representation to the narrative.

ASCI’s new guidelines require disclosure of AI-generated content in advertising when it could affect consumer decisions, while clarifying when AI labelling is mandatory and when it is not.

Rai joined Wavemaker as APAC CEO in September 2023, filling the role left by Gordon Domlija. Trouble signing in?

This multi-channel shuffle represents both a golden opportunity and an expensive operational headache for brand marketers.

Sandeep Goyal identifies AI adoption, agency revenues, the CCI investigation and Goafest as key priorities as AAAI president.

New 'Upgrade to boAt' campaign shows CREST AI built with Google Gemini bringing intelligent assistance to smart audio devices.