A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change ...

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...