McDonald's CEO Chris Kempczinski said that he expects that high inflation and flat traffic will continue to weigh on the restaurant industry.

Investors aren’t sold on plans to introduce new McNugget flavors, and an analyst recently noted that McDonald’s has struggled to break through on chicken-related innovation.

Burger King is resurgent, and McDonald's ( MCD -4.80%) is feeling the heat. With shares of the Golden Arches near a four-year low, the fast-food giant introduced a bold new turnaround plan that management hopes will accelerate same-store sales growth and reestablish the company as the clear #1 in its industry.

McDonald's is following the lead of Amazon and Walmart as it starts its own media network.

McDonald’s Monopoly is back with a massive change for 2026 - Anyone hoping to play McDonald’s new Monopoly game will have to get the app

McDonald’s gives franchisees recommended prices when it launches a menu like this. Restaurants still set their own. Management has said about a third of U.S. restaurants did not follow that guidance.

The promotion features simplified digital gameplay, instant-win food prizes, and major rewards including a 2027 Jeep Cherokee and free McDonald's for a year.

US same-store sales may continue to see pressure amid a challenging macro backdrop until the fast food giant "finds a way to resonate with lower- and middle-income" consumers, RBC Capital Markets said in a note Thursday after attending the company's investor day on Wednesday in Chicago.