Cracker Barrel (Nasdaq: CBRL), the beloved restaurant and retail brand known for serving up more than a meal, today launched a new fall menu creative campaign that celebrates more than 55 years of country hospitality and positions the iconic American brand for the future.

Cracker Barrel has a long history of country music partnerships. They even have a Grammy! The restaurant’s newest spokesman is being overshadowed by a controversy over its new logo. In fact, a major kickoff event in New York City was totally eclipsed by headlines focused on diner outrage and plummeting stock prices.

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.