Beginning today, the 14-year-old tradition celebrates the classic cocktail at thousands of restaurants and bars. The Negroni ...

Campari invites consumers to embrace their bitter side and join the celebration throughout Negroni season. Those who want to ...

Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every ...

For its latest ‘Stay Bitter’ campaign, Italian aperitivo Campari is once again turning its divisive flavor profile into a badge of honor, enlisting freshly Emmy-winning The Traitors host Alan Cumming ...

A dash of cardamom bitters takes our 3-ingredient Old Pal cocktail to the next level with a hint of warm spice: perfect for the holidays or any day.

“Sarti, our newest addition, strengthens our spritz portfolio and underscores our continued commitment to the category,” said ...

“To me, Campari is far more than just a bitter liqueur. It is a legendary component that has defined cocktail culture for generations,” says Kim. “While it shines in the simplicity of a Campari Soda ...

The Aperol Spritz has long been the most prominent spritz in Southeast Asia, poured from the beach clubs of Bali to the rooftop bars of Bangkok. Its global rise has been remarkable. In just two ...

Davide Campari-Milano has delivered mixed results for long term shareholders, with the stock down 48.4% over 5 years even as ...

Campari, the iconic Italian aperitif, has become a cultural fixture in Jamaica, where it's celebrated not just as a drink but as a symbol of strength, masculinity, and "red passion." The bitter ...