The push to optimize the magic in our lives is starting to feel like a trick for consumers.

To a younger generation, the word describes a playful response to a difficult world — even if it might strike some as a precious form of capitalism. By Brian Josephs Liz Plank, a podcaster in Los ...

Because your outfit doesn’t need a whole committee of quirks.

Add Yahoo as a preferred source to see more of our stories on Google. It's the little things in life. Whimsy-maxxing is a decor trend on social media that's all about bringing joyousness into your ...