Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or different we might be from others. You might be surprised to learn just ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

When you try to understand people and explain why they do what they do, what frame do you use? The most common, intuitive (and highly useful) approach is the “belief-desire” frame. That is, people in ...

Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...