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How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...

Today Apple gave access for developers to try its new App Analytics tool for the App Store. Originally announced last year at WWDC, developers can now use Apple’s analytics service to track everything ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

Mobile app analytics is becoming a big business, thanks to the desire from developers for as much data as possible about how their apps are performing against the market. Flurry is one of the ...

With Apple offering its own tool for developers to see how their apps are selling, pressure is on specialist vendors to improve their offerings. On Wednesday, App Annie announced it had acquired ...

Posts from this topic will be added to your daily email digest and your homepage feed. The finding exposes the difference between the privacy policy you may think you’re covered under and the privacy ...

So you’ve got lots of data about your customers. Now what? One potentially impactful application emerging for big data is customer journey analytics, or just “journey analytics,” as Forrester likes to ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. I was recently in the market for new makeup and spent some time ...