People still tend to overlook just how powerful organic content can be. The thing is, if you actually pair that content with a bit of real personality (not just buzzwords and fake smiles), weird stuff ...

It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and ...

Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to fill a spare moment now shapes how young people relax, communicate and form ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Who among us hasn't put off doing something we know we need to do while scrolling through just a few more TikToks, Instagram reels or YouTube shorts? New research from the William Allen White School ...

Short-form videos have become one of the dominant ways young people engage with social media. These are clips lasting seconds up to a few minutes, driven by personalized algorithms that are deeply ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...

But what effects does the endless scrolling of short, algorithmically personalised content have on attention, memory and well-being? Researchers at the University of Bayreuth have now published an ...

With the popularity of short video platforms, a large number of users have been attracted, bringing significant benefits to the platforms. However, traditional recommendation systems, due to their ...