Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

The right insights are essential for understanding what makes your business tick. To have true confidence in your business decisions, you must leverage the power of data analytics. With quality data, ...

In today’s connected world, information is everything. Data has become the currency of modern business, and companies that ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Data analysis is critical for decision making, but if the numbers are misinterpreted, decisions based on those conclusions could lead companies or individuals astray. That’s why it’s important to ...

In ordinary conversations, we question and evaluate the things we’re told. When it comes to the latest science news headlines, people don’t behave the same way. A few days ago, a friend shared a news ...

The importance of analytics as a business tool continues to grow, so it is critical to understand the impacts of analytics applications on storage systems. Analytics includes a number of variants and ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.