The game’s champion from within Milton Bradley, development executive Mel Taft, pushed Twister into the market even as others in his company said the game wasn’t worth the risk.

They came up with Twister, which was purchased by Milton Bradley and became a sensation after it was featured on "The Tonight Show" in 1966.

They pitched their game to Milton Bradley, who seemed to love the idea, regardless of his fear that the game could be perceived as too sexual since players became tangled together.