Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. WHP Global, the toy store’s parent company, announced an expansion of up to 24 flagship ...

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Two years after Toys R Us opened a store in North Jersey, parent company WHP Global announced it will open two dozen more brick-and-mortar stores.

Toys R Us, which went bankrupt years ago, will open up to 24 stores in the US. The brand will also have stores in cruise ships and at airports. The company was first opened in the 1940s and has ...

Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

Beloved toy retailer Toys “R” Us is ramping up its return to physical stores. WHP Global, the parent company of Toys “R” Us, announced plans to open up to 24 flagship stores and stores at ...

Toys R Us is bringing the fun and games to America’s biggest mall just in time for countdown to Christmas.

Toys R Us is partnering with a retail chain known for its calendar and games stores, and its knowledge of retail real estate to open 24 flagship stores.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.