In Thailand, these BL and GL dramas are known as series “Y”, an industry estimated to be worth 3 billion baht (approximately £72 million) in 2024.

Three series hailing from Thailand are added to the production and distribution slate of regional streamer HBO Go.

The Commerce Ministry has teamed up with Be On Cloud, a company known for producing popular Boys Love or Y Series TV dramas, to promote Thai products and services to the global market.

The intimate gestures echo their exchanges in the new series Vice Versa —one of many queer romances that are Thailand’s hottest cultural export.

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