Naomi Osaka's viral jellyfish-inspired outfit is now for sale at Nike for a price of $185. On Tuesday, the Japanese tennis star went viral even before her match against Antonia Ruzic started after she ...

The two-time AO champ paired her turquoise jellyfish kit with subtle butterfly details nodding to her viral 2021 on-court ...

Arriving to her first match at the Australian Open, Naomi Osaka wore couture designs with athletic wear. Was it a sign of ...

Tennis star Naomi Osaka, 28, walked onto the court in an attention-grabbing outfit for her match at the Australian Open today ...

Nike may have just lost one of its all-time top men’s tennis players to retirement, but it looks like the brand has big plans for the sport in the new year. In addition to a full-fledged retro push of ...

The tennis pro said at the 2026 Australian Open that her outfit honors Serena Williams and Maria Sharapova in a whimsical ...

Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across ...

Over the past year, the usually reticent Andre Agassi has taken on a more vocal role in the sport. The eight-time Grand Slam champion has played a role in television broadcasts and is far more visible ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The word vapor is ubiquitous within Nike. Vapor products live in ...

Last Friday, tennis fans were let down to learn Rafael Nadal formally announced his retirement. It came as no surprise, but it was still bittersweet. There are only three more chances to see Nadal ...

Nike has always been great at making its athletes stand above the competition. It's as good of a marketing company as it is a sportswear company. Knowing that, it's easy to be cynical about some of ...

Many sneakerheads consider the 1990s as the golden era of basketball sneakers. If so, that means the 1980s were just as important for tennis shoes. During that extravagant decade, John McEnroe roamed ...