If Sydney Sweeney's latest controversy, which involves her role in a new provocative ad, feels like déjà vu, there's a reason why. The "Euphoria" actress is facing backlash over ...

Sydney Sweeney's Novig stake surged from $500 million to $2 billion after her viral sports ad sparked fierce debate over ...

Sydney Sweeney fired back at critics of her nude Novig sports betting ad by sharing ESPN covers of naked athletes like Serena Williams on Instagram.

That being said, it’s no secret that women in sports are often criticized, underestimated, and held to a completely different standard. Take Serena Williams, an absolute icon and highly skilled tennis ...

Novig co-founder Jacob Fortinsky has reported a 94% increase in trading volume before and after the site's Sydney Sweeney ad ...

Many online users, including women who work in the sports industry, have shared their frustration with the actress' campaign for the sports trading app, which features multiple shots of her mostly ...

Novig chief Jacob Fortinsky has been at the center of a culture war over the past 48 hours, after a number of top female athletes spoke out against the sexualization of women in sports.

Veteran marketer Mark Penn has no regrets about signing off on the viral Sydney Sweeney American Eagle Outfitters jeans ad.

Nude athletes can be empowering. Lizzo can make nudity body-positive. So why does Sydney Sweeney taking her clothes off keep becoming a culture war?

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Sydney Sweeney's new advertising campaign for sports prediction ...