In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

With over 69% forest coverage and 100,000 lakes, Sweden is positioning itself as a premiere destination for doctor-prescribed outdoor wellness retreats. Contributor. Forbes contributors publish ...

Are you heading to Sweden and want to make a good impression? Or maybe you want to have a laugh before you go. Here we go through some of the fun aspects of visiting Sweden as a tourist Filmed in ...