Supernormal stimuli are exaggerations of normal behaviors, objects, or cues, and they function to attract and capture our attention. They represent things that occur in nature that attract our ...

This week, thousands of people swarmed the annual Consumer Electronics Show in Las Vegas. Looking from above, the scene resembled an insect infestation of scampering masses in a hive of the latest ...

Supernormal stimuli make birds ignore their eggs (and then their chicks), cause fish to fight dummies (while live competitors go uncontested), and can drive humans back to sugary snacks. Find out how ...

Everything is formed by habit. The crow’s feet that come from squinting or laughter, the crease in a treasured and oft-opened letter, the ruts worn in a path frequently traveled—all are created by ...

Humans have only experienced modernity as a blip – for the rest of our existence, the natural world was the basis of all our stimulus. Rapid changes in the way we live, not least in the last 20 years ...

This article was taken from the June 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by ...

Cute things are usually vulnerable, fragile, and weak. But cuteness itself is mighty indeed. Morten L. Kringelbach and his colleagues at the University of Oxford recently described cuteness as “one of ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Nonprofits. I’m in the advertising business and everything we do uses ...