LONDON (Reuters) -Britain's Reckitt Benckiser, the maker of Strepsils throat lozenges and Dettol cleaning products, missed expectations for fourth-quarter like-for-like net sales as a late flu and ...

How distinctive advertising repositioned Strepsils in a competitive market, 1990-94. Problems faced by the brand in 1990 summarised; the market was being attacked from several directions; the market ...

Now Screen and Yes Captain have collaborated to bring to life a new winter campaign for Strepsils Extra honey and lemon lozenges. Break foil in case of emergency: Strepsils Extra honey and lemon ...

Editor’s note: This press release is sponsored by Strepsils and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing ...

For a moment, it was not clear if Jose Mari Chan could usher in the pre-holiday cheer as the “Ber” months officially began. In August, billboards along EDSA, C5, Talisay, NLEX Angeles, and in Davao ...

MANILA, Philippines — When you’re prepared for possibilities, the emotional return heightens the physical relief. The whisper of “Thank you, self” when you find a solution in your emergency pouch ...

ISLAMABAD: The Competition Appellate Tribunal (CAT) has dismissed the appeal filed by Reckitt Benckiser in the Strepsils case due to non-prosecution. The company’s counsel sought an adjournment, ...

Strepsils, leading brand in sore throat remedy, announced the launch of new Strepsils Ayurvedic in the Indian market. Strepsils Ayurvedic has a unique mix of multiple ayurvedic ingredients like Ginger ...

This is the account of how distinctive creative advertising successfully repositioned Strepsils with dramatic sales results in an increasingly competitive market. We will demonstrate how the ...