YouTube is introducing a new feature called "Hype," which will further tap the creators' recognition and, therefore, will give them a chance to demonstrate their talents. It takes all the steps of ...

In 2026, small YouTube creators are turning to monetization strategies that work independently of the platform’s ad-based Partner Program. Approaches such as affiliate marketing, merchandise sales, ...

YouTube has launched a ‘Hype’ button for eligible long-form videos from mid-to-small creators, enabling fans to actively promote content during its first week online. Hyped videos earn points, with ...