Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Pharmaceutical market research analysis (PMRA) can validate a product's potential reach and market penetration capabilities. Investors use it to put a value on drug-making companies and their product ...

There are currently more than 500 million active Facebook users (i.e., Facebook subscriber who visits the site at least once within a 30 day time frame) who spend 700 billion minutes and share more ...

Low statistical power undermines the purpose of scientific research; it reduces the chance of detecting a true effect. Perhaps less intuitively, low power also reduces the likelihood that a ...

Geisinger Health System (GHS) provides an ideal platform for Precision Medicine. Key elements are the integrated health system, stable patient population, and electronic health record (EHR) ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Remember the term "WEIRD"? If you're not familiar with this quirky acronym, it stands for Western, Educated, Industrialized, Rich, and Democratic. In the realm of psychology, this descriptor has been ...

Biotechnology research and development is a dynamic field that harnesses living organisms, cells, and biological processes to create innovative products or improve existing ones. By combining biology ...