In the late 1990s, the story goes, a British woman disassembled a store-bought baby doll and painted veining and a birthmark to make the doll look human, giving birth to the Reborn craze.

Particularly popular in Britain and the United States, some of the dolls are ordered by those mourning lost children, while others are simply collected by doll-lovers.

The first reborn of a Babies R Us store will be located at the American Dream mall where WHP Global relaunched the Toys R Us brand in this country, with its flagship Toys R Us store in 2021.