Apple unexpectedly announced a few months ago that iOS would support the Rich Communications Services (RCS) Universal Profile in 2024. While this will improve the Android-iOS messaging experience, the ...

It's happening; iOS 18 will bring RCS support to the iPhone, the one feature that some Android users have been dying to get. Well, they wouldn't get anything other than the ability to enjoy somewhat ...

After countless ads and several years of Google’s pleading, RCS is an integral part of Apple’s Messages app. It wasn’t always that way, as I jumped on the experience almost immediately, activating it ...

Rich Communications Services (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...