Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in ...

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst ...

As platforms like OpenAI, Perplexity AI and Anthropic redefine how users access information, a familiar model is reemerging ...

Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Having worked on multicultural marketing in the US for more than ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

Move over brand safety. There's a new marketing war brewing over AI ad safety as more dollars flow into AI-powered platforms.

In a world where AI-powered search experiences are redefining how people find answers, AI search engine advertising gives marketers a new frontier for pay-per-click reach. Instead of relying solely on ...