Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Too many platforms, not enough content and multiple disciplines required to design and implement every step ...

What does it mean to integrate business processes? Process-based integration merges applications, services, and user operations such that all can respond to ongoing business needs. Think of it as ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Today’s marketers find themselves in an incredibly complex ...

Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips. And while vendors, service providers, ...