JACKSON, MI — The Hunt Elementary School gym was filled with lots of laughs. And pies. To celebrate positive behavior, ...

Incentivizing positive behaviors instead of punishing negative ones is an effective way to build school culture, but it’s also a powerful way to get teachers to practice PBIS When GEMS American ...

The term positive parenting may sound like a 'new-age hippy' way to parent your children, or even a term made up by celebrities such as Goop founder Gwyneth Paltrow, but it's actually a parenting ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...