After decades of depending on customers who had to beg their parents for pocket money—and who would eventually grow up—the ...

Many have observed that sometimes when given a toy as a present, children play with the box the toy came in, or even the gift wrapping. In earlier generations, children's play materials were often ...

What does a toy analyst do? Is it even a real job? Here's how toys, play, and pop culture meet psychology, and why we too ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

Andrea Carrillo is a writer and editor with over six years of experience covering beauty, travel, wellness, and shopping for national lifestyle publications, including GQ and Reader's Digest. Kelly ...

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Experts explain how many toys kids actually need—and why less is often more.