Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

To discover the all-time worst athlete endorsements, ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Athletic apparel and footwear star Nike (NYSE: NKE) notched a stock market victory for its investors on Tuesday with a more ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

Nike is increasing their time in-front of consumers through content and athlete endorsements. It’s working. In 2023, Nike signed a five-year deal with USA Women’s Gymnastics ahead of the 2024 ...

Nike signs USC star JuJu Watkins to 'one of the richest shoe endorsement deals' in her sport, per report Watkins has been a Nike athlete since signing with the brand as a high school player in 2022 ...

Shedeur Sanders Nike NIL deal, explained: What to know about Colorado star QB's latest endorsement agreement Kyle Irving Colorado star quarterback Shedeur Sanders is rocking with the Swoosh.