The news: Meta has rolled out a range of updated, AI-powered ad creation tools designed to streamline the creative process. The headline feature introduces multi-media ads within Meta Ads Manager, ...

Despite everything advertisers hear about the benefits of performance using agentic and generative AI in ad campaigns, marketers face challenges finding the budgets, implementing the technology, and ...

AI is bringing a new coordination lay­er to ad tech that is impacting every area of the streaming mone­tization workflow, including executing transactions, preparing inventory, understanding audience, ...