James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be light” ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes When ...

Question: How do you feel about this new logo for your city? Sure, it looks a lot like Plano’s starry P, and Arlington has a star shoved up their A too. But, looking at some of the others, what do ...

In 1913, Baron Pierre de Coubertin, the founder of the modern Olympic Games, created one of the most recognizable logos in the world. The symbolism of the five colored interlocking rings, representing ...

CARBONDALE — It was the perfect time, at the perfect price, and what SIU athletic director Jerry Kill believes is the perfect face for his rebuilding athletic department. The Salukis' new logo, a more ...