The flavor was so delicious that they hired “Mister E”, a world-class flavor investigator and the title character on the new Pop-Tarts box to solve the case.

Pop-Tarts launched its first-ever mystery flavor, Mister-E, and this contest could win you an Xbox Series S and Pop-Tarts merch.

The new Mister E Pop-Tart challenges consumers’ taste buds to identify the new flavor by working in collaboration with Mister E, a new character described by the company as a “world-class ...