The nation’s most-watched broadcast TV network wants to figure out how people watch its programs when they aren’t using TV to do so. Nielsen and CBS said the new agreement would allow for the ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Another aspect of Meta’s recent shift to ...

When it comes to third-party verification, the big digital platforms like Facebook and Google have reason to rush. They’re working on deadline. Marc Pritchard, P&G’s chief brand officer, has made it ...

According to eMarketing, video ad spending is expected to top $4 billion this year (double from two years ago) and $9 billion by 2017. A report from BrandAds shows that measurement tools for video ads ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...

A composite video signal consists of luminance and chrominance, both of which directly affect the quality of a video that you might see. Because most video today is digital, a video ADC is necessary ...

Nielsen announced this morning it will now be able to measure the viewing taking place on Amazon Prime Video, through its Subscription Video on Demand Content Ratings solution. This product, first ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...