Ever since LeBron James joined the Los Angeles Lakers, the franchise has enjoyed a monumental increase in media coverage, ...

Sports Illustrated's Mark Morales-Smith proposed a trade idea that would send James to the Knicks for that type of package, noting that a third team might have to get involved if the Knicks want to ...

LeBron James once again has the NBA's best-selling jersey, but Kevin Durant is as close as he has ever been to the top, finishing the regular season in second place for the first time.