Lego unveils new SMART brick at CES 2026. Here's where to purchase

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
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LEGO Enters World of Tech-Powered Interactive Play With Smart Brick at CES

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
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A Closer Look at the Custom One-of-One LEGO Pharrell Piece

It’s safe to say LEGO isn’t just for kids anymore. Over the years, these little bricks have built more than just castles and cars—they’ve become an undeniable part of our culture, inspiring countless ...
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Lego Debuts 'Smart Brick' at CES, Bringing Light, Sound and Silicon Into the Classic 2x4

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...