LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

It includes the Empire’s elephant-like transporter, a Rebel Alliance snowspeeder (with attached tow cable), and a stand that ...

We found some surprising Lego deals hiding at Amazon during a time when toy sales aren't too common. Score savings on Lego ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

You never know what you’re going to get when LEGO and Star Wars click together. Actually, no. You do know you’ll get an entertaining story. The trailer for the upcoming special LEGO Star Wars: Rebuild ...