Lego’s new Smart Brick wows but sparks debate over creativity and high price tag

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...
Game Rant

LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to Stay, but I’m Not Convinced

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
Fox 5 San Diego

You can get money to trade-in your used LEGOs: Here’s how

SAN DIEGO (FOX 5/KUSI) — LEGO is buying back pre-owned LEGOs for a limited-time. LEGO Brick Take Back is a pilot program where LEGO is buying back pre-owned LEGO bricks and elements, LEGO minifigures ...

LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

We got up close with LEGO’s new Smart Brick. Here’s how you can soon play Star Wars scenarios

We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also ...

Lego Smart Brick Hands-On: The Unknown Play Experience Is a Feature, Not a Flaw

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
Cybernews

CES 2026: LEGO touts AI-powered play with new sensory activated SMART Bricks and Minifigures

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

This semi-secret Lego Smart Brick feature gives it even more potential

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...