Moms are letting daughters as young as age 5 wear makeup and they're branded as "Sephora Kids." But they insist that allowing their little ones to explore the world of cosmetics is teaching them ...

In this video, a comparison is made between $30 kid's makeup and $30 real makeup, with surprising results regarding the kid's ...

Have you noticed anything strange at Sephora lately? 10-year-olds are taking over. Experts say the viral phenomenon says a lot about preteens today.

The response was robust sales—and panicked articles declaring that the toys were “hooking young kids on makeup” before their brains could reject such glitter-coated temptations.

Pretending to apply makeup with toys, or occasionally smearing some real makeup on with adult supervision, can be a healthy way for kids to explore that idea—and a fun, even thrilling way to ...