Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Minecraft players are lambasting a recent advertisement in the game, asking things like "Who in their right mind would greenlight this?" The long-running title has been popular with both solo players ...

The two-time Oscar winner teams up with TurboTax for a new spot from 'I, Tonya' director Craig Gillespie Adrien Brody stars in a TurboTax commercial that will air during the 2026 Super Bowl It marks ...

The release for Forza Horizon 6 might have leaked ahead of next week's Xbox Developer_Direct. Xbox news source Xbox Infinite on social media has posted an alleged image (below) from an in-game ad that ...

Not everybody in the Emerald City, however, was enthused by the prospect of a 32 percent discount on flights to California, as TV play-by-play man John Forslund took issue with the lengthy ad read ...

A new in-game ad in Forza Horizon 5 may have spoiled the surprise of the release date for the upcoming Forza Horizon 6. Said ad was spotted by players this week, claiming that Forza Horizon 6 will be ...

Ad quality directly impacts retention, not just short-term revenue. iOS users are more sensitive to intrusive ad formats than Android users. Interstitial ads consistently drive higher churn than ...

"Niko Partners has provided market intelligence on China's online game industry for eight years. In that time we have seen little penetration of in-game advertising, but we think the market has ...

Microsoft Gaming CEO Asha Sharma recently said in a memo to staff that Xbox Game Pass has become too expensive for players and that she wanted to create a "better value equation" and offer greater ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...