Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers think they’ve got ad fraud solved, not only because the Association of ...

As I discussed in last week’s column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive “currency” ratings continues to be popular in the ...

For more than half a decade, many in the TV industry have looked forward to set-top-box measurement as an elixir that would deliver better TV ratings. The theory is that if Nielsen or another ratings ...