In the realm of technical product development, hypothesis testing acts as a bridge between design, data and decision-making. It enables teams to move beyond assumptions and validate their ideas ...

Students will conduct an experiment in order to determine the origin of a family artifact. Students will determine whether the results from an experiment successfully determined the origin of a family ...

In the early 20 th century, Guinness breweries in Dublin had a policy of hiring the best graduates from Oxford and Cambridge to improve their industrial processes. At the time, it was considered a ...

Formulate a hypothesis to build a framework to execute paid-search campaign tests. Noran El-Shinnawy shows marketers how to use this as a reference for understanding and interpreting results. Testing ...

You’ve got a product idea you can’t stop thinking about. Maybe it came from a problem you experienced firsthand. Maybe friends said they’d “totally buy it.” But here’s the hard truth: until people ...

At times we wish to examine statistical evidence, and determine whether it supports or contradicts a claim that has been made (or that we might wish to make) concerning the entire population. This is ...