Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences. Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...