"Softness is core to who we are as a brand," Raouf Moussa, chief marketing officer at King’s Hawaiian, shared in a statement.

A few inarguable facts about the Hawaiian shirt before we get started: first, it’s impossible to take yourself too seriously while wearing one. Second, these wildly patterned shirts look good.

The only thing King's Hawaiian lovers have to do in order to get their hands on the comfy swag is hand over the clothes they ...

Designer Micah Kamohoaliʻi received an email from the producers of New York Fashion Week. He thought it was a hoax at first and sent it to the trash.

Alfred Shaheen, who is credited with creating the modern Hawaiian garment industry, has died at age 86. Elvis Presley wore a shirt he designed on the cover of his 1961 soundtrack album "Blue Hawaii." ...

To protect against ultraviolet rays, you should throw out the Hawaiian shirt and wear a dark hat and T-shirt instead.

HONOLULU (HawaiiNewsNow) - A Hawaii clothing company is working to restock after it says a water main break wiped out all the inventory in their warehouse, causing a $250,000 in damage. Staff at ...