Toy retailer Hamleys is hoping a new digital strategy will help turn around its falling sales after closing 40 loss-making stores last year. The brand’s holding company has reported a revenue of ...

Hamleys has closed another raft of loss-making stores as it battles to boost its bottom line, it has been revealed.

Toy retailer Hamleys, controlled by failed Icelandic bank Landsbanki, has been sold to French group Ludendo for about 60 million pounds, a source familiar with the matter told Reuters.

Hamleys is a British multinational toy retailer and the world’s oldest toy store. It was founded by William Hamley as “Noah’s Ark” in High Holborn, London, in 1760.

Hamleys Plc opened a toy store in Moscow larger than its landmark location in London’s Regent Street as the retailer accelerates its global expansion.

British toy retailer Hamleys, controlled by failed Icelandic bank Landsbanki, has been sold to French group Ludendo for about 60 million pounds ($98 million), a source familiar with the matter ...