Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names don't impact Google search rankings.

Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing. I’ve been working online ...

Google is unleashing Gemini’s next generation of artificial intelligence in its dominant search engine and other popular ...

Google's John Mueller said in a Reddit thread that he would personally go with a traditional TLD (i.e., .com) even if it means having to put a hyphen in the domain name. This is instead of picking a ...

Are Google’s days numbered? A ChatGPT-powered search engine would certainly speed things up, and a freshly minted domain points to its launch in the near future. Google has seen unprecedented ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's digital age, establishing a strong online presence is paramount for the success ...

In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code. If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at ...

Choosing a domain name is part art, part science. The URL should reflect the nature and culture of your business, but also contribute to brand-building, search engine optimization, and sales. One ...