Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Fully Fit 2026 participant and GOLF senior writer Sean Zak breaks down why he finally has the right putter in his bag. The ...

Golf Digest senior writer Alex Myers is on a one-year mission to see how good he can get at golf through daily training, practice and playing. Read more from his “Late Scratch?” series here. Watch ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Why fitting matters: Custom-fitted clubs match your body and swing, boosting distance, accuracy, and consistency without changing your technique. Inside the process: Fitters assess your goals, measure ...

Welcome to GOLF’s “Firsthand with a Fitter” series, where with the help of True Spec Golf we dive into some of the most common questions golfers have about club fitting, issues they struggle with on ...

The folks at MyGolfSpy say they’ve cracked the golf-fitting genome, figuring out a way to properly fit a player for a club without having them take a swing or even leave their couch. Golf equipment ...

"Ball fitting" has become a bigger part of golf's vernacular, and in 2016, most players know that using the right ball for their swing can actually make a difference. For Bridgestone Golf, the concept ...

What if I told you there was a secret facility in a nondescript building in Carlsbad, California where Tiger Woods, Dustin Johnson, and Rory McIlroy go to pick up their golf clubs? What if I also told ...