Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

Cracker Barrel has now rolled back on its initial plans to redesign its decades-long logo into a new minimalist one, mere hours after President Donald Trump weighed in on the issue.

Two decades ago, six Connecticut dairy farms came together to launch The Farmer’s Cow milk brand, aiming to create a revenue source that would help them resist the significant decline […]

Social media posts from food and beverage brands targeting youth reached billions, with fast food and sugary drinks dominating impressions and engagement.

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the restaurant said in a news release posted on its website.