One surefire way fast food brands can get customers in the door is by marketing flashy toys. While these limited-edition action figures and pocket games are fun, have you noticed that they haven't ...

The Minecraft Meal is more than a McDonald’s collab—it’s a case study in how fast food toys, nostalgia, and fandom collide in a billion-dollar economy. The toys used to be an afterthought—plastic ...

Let's be real. Nobody drove to a fast-food restaurant in the late nineties purely for the food. The fries were solid, sure, and the burgers did their job. However, what really got kids bouncing in the ...

We all know that kids are susceptible to advertising, so when fast food chains started using popular cartoon characters to promote their high-calorie fare, it seemed like a no-win situation for ...