It’s no secret that advertising plummeted during shutdown as some companies significantly reduced marketing budgets due to the pandemic — and fashion and beauty brands were no exception. After all, ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue? Explore why consumers are pushing back.

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Fashion marketers are getting more diverse when it comes to who appears in the ads they run in glossy magazines — with a 6.5 percent increase in nonwhite models in the recent March issues. But the ...

To receive the Vogue Business newsletter, sign up here. This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made ...

It isn't enough just to sell clothes by putting your best designs on beautiful bodies. If that's all you did, your designs would get lost in the crowd. You have to find a presentation that pops. You ...

Cole Haan is ditching the traditional fashion advertising playbook. The premium fashion brand’s latest campaign is a departure from typical fashion ad campaigns, with its ads living not on glossy ...

Creatives are making do with remote work, while gaining more control over their personal brand. This combination of photos provided by Cedrick Jones shows recording artist Alexis Fitzgerald posing ...