The fast-food drive-thru has been a staple of American culture since the mid-20th century. However, some concepts have found static menu boards to be limiting in an era of rapid technological ...

Creative Realities will showcase Digital Drive-Thru 2.0 at NRF 2026, including a full canopy installation and a three-screen configuration. Media and attendees can explore the system’s modular ...

Creative Realities, a provider of digital signage, media and adtech solutions, has launched digital drive-thru 2.0, a modular ...

Melitron outdoor digital menu boards and experience automation software powered by Raydiant are displayed this week at the National Restaurant Association Show in Chicago. Raydiant, the Experience ...

A McDonald’s location on Adak Island, Alaska, closed in 1994, and its original drive-thru menu still displays the same design ...

From exact-change excavations to menu board monologues, these universal drive-thru behaviors might explain why your quick ...

Reducing drive-thru wait times in quick-service restaurants is a crucial aspect of enhancing customer satisfaction. Implementing strategies such as optimizing menu boards for clarity, training staff ...

Drive-thrus at Burger King, Popeyes and Tim Hortons restaurants are about to look a little different. Restaurant Brands International — the parent company of the three chains — announced Tuesday that ...

American customers think McDonald's lacks value when they see $10 combo meals on menu boards at the drive-thru, CEO Chris Kempczinski said Wednesday. The company is working with franchisees on adding ...