There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Maybe it’s because Labor Day was early this year, or how cooler weather in my area has finally turned consistently cooler after brutal heat in July. But I was still taken aback by the holiday merch ...

Scott Swedenburg of Mail Enterprises, Birmingham, Ala., offered those "50 Direct Mail Tips" in remarks before CUES' Marketing, Operations and Technology Conference here. Acknowledging that some of the ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

One of the best things about this time of year is that it’s perfect for yard sales. But judging by what I’ve seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity ...

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.